What Makes a Good AI Chatbot? 5 Criteria That Matter

The market is full of AI chatbots. Most deliver generic answers, cost a monthly fee, and don't know your business. How do you recognize a chatbot that actually works?

1. It Knows Your Content

A good AI chatbot doesn't answer from the hip. It uses your knowledge — your website texts, FAQs, product descriptions. RAG technology makes this possible: Retrieval Augmented Generation. The chatbot searches your content before answering. No hallucinations. No invented facts.

2. It's Easy to Set Up

If you need weeks for setup, something is wrong. A good AI chatbot for WordPress should be running in minutes: install plugin, enter API key, index content. Done.

3. Your Data Stays with You

SaaS chatbots store your data on foreign servers. Self-hosted means: your server, your control. Important for GDPR, important for your business.

4. No Monthly Costs

€29 here, €49 there — in the end you pay more than €500 a year for a chatbot. A good plugin costs once and belongs to you. No subscription. No hidden fees.

5. It Looks Good

The chatbot should match your website. Colors, position, size — all customizable. Nobody wants a generic bubble look from 2019.