Sticky Fingers / Hyatt
Result+40% Reservations
- Reservations
- +40% Ads
Project overview
- 01
Starting point
Restaurant with a strong offering but too little visibility among the local target audience.
- 02
Challenge
In a city with over 200 restaurants, good food alone isn't enough. The restaurant needed to be visible locally on social media and in search queries.
- 03
Implementation
Video reel campaign on Instagram and Facebook. Targeted retargeting of website visitors.
- 04
Key insight
The video reels had a 4x higher engagement rate than static posts. Retargeting tripled the conversion from viewers to guests.
- 05
The result
40% more reservations in 3 months. Significantly higher visibility among the local target audience.
