Sticky Fingers / Hyatt
Result
+40% Reservations
In 3 months
- Reach
- +85%
- ROAS
- 3,5x
Project overview
Starting point
Restaurant with a strong offering but too little visibility among the local target audience.
Challenge
In a city with over 200 restaurants, good food alone isn't enough. The restaurant needed to be visible locally on social media and in search queries.
Implementation
Video reel campaign on Instagram and Facebook. Targeted retargeting of website visitors.
Key insight
The video reels had a 4x higher engagement rate than static posts. Retargeting tripled the conversion from viewers to guests.
The result
40% more reservations in 3 months. Significantly higher visibility among the local target audience.











