01FRIKTION
A presence without trust
Homemade logo from 2019. Created in Canva in 20 minutes. It works. But it doesn't look trustworthy for jobs over €5,000.
kosecom / LeistungBRANDING & DESIGN
Trust startsbefore the meeting.
A strong identity quickly explains who you are and what you stand for. Inconsistent design creates doubt before the first conversation.
The Problem
The problem with ordinary branding
A strong identity quickly explains who you are and what you stand for. Inconsistent design creates doubt before the first conversation.
02FRIKTION
No shared visual system
Three different sources. Three different looks. Flyer, website, business cards, social media. Everything looks like it's from three different companies.
03FRIKTION
The same decisions every time
Every new flyer, same question: which font? Which color? And in the end you use something different than last time. Inconsistency eats credibility.
04FRIKTION
Strong work, weak presentation
Your competition looks more professional. You're better at the craft. But the customer only sees the logo.
The Solution
What we do differently
- Recognition at a glanceA clear system connects mark, colour, typography and imagery into a memorable identity.
- The Foundation of Your SystemFrom this foundation, websites are built. Ads. Content. Without branding, no system. Everything connects.
- A Mark That SticksNot a generic template icon. One that carries your values. Recognizable on truck and smartphone.
- Consistent EverywhereFlyer. Website. Social media. Business cards. Everything looks like ONE brand. No random 12 color shades.
- Your Team KnowsBrand guide with all specifications. Colors. Fonts. Spacing. Visual language. Without having to ask every time.
- Ready to UseLetterhead. Business card. Social media templates. Invoice cover. No designer hour for a simple post.
- Not GenericNo generic agency branding. Tailored to your region, your industry, your customers.
PROJECT / 01AWAITING APPROVAL
NEXT STEP
Approve result
- Requirements
- fully considered
- Quality
- checked against agreed criteria
- Next step
- handover prepared
Request changeApprove
Functional example · The checkpoint is defined for the specific project.
The Process
Your brand in 4 steps
- 01PROZESS
Brand Workshop
Who are you? What do you do differently? Who do you serve? Defining the brand personality.
- 02PROZESS
Moodboard & Concept
Visual direction, color world, typography. 2–3 concepts. You choose the right direction.
- 03PROZESS
Design & Refinement
Logo, color palette, fonts, visual language. Developed and tested on real applications.
- 04PROZESS
Brand Guide & Templates
You receive the finished guide and all templates. Your team can start working consistently immediately.
FAQ
Common
Questions
01How long does a branding project take?
4–6 weeks from workshop to the finished brand guide with all templates. You get intermediate results for approval. Nothing surprises you at the end.
02Do I only get a logo?
No. A logo is one part. You get a complete visual system: colors, fonts, visual language, brand guide and templates. Everything you need to appear consistently.
03What happens to my old logo?
We build on what works and improve what doesn't. If your old logo has potential, we develop it further. If not, we start fresh.
04Can I use the templates myself?
That's exactly the point. Letterhead in Word. Social media templates in Canva. Business cards print-ready. Your team can use everything themselves. Without a designer for every little post.
More Services
01Your website doesn't bring leadsConversion tracking from day 1. Performance under 2s. One system.02Burning budget is not marketing.Google & Meta Ads with measurable ROI. From click to customer.03A system that acts. Not just talks.Build websites, create campaigns, produce content. On European servers.